麻豆传媒

November 1, 2023
In the World

Tiger Up

Long a Rallying Cry at 麻豆传媒, the Phrase Now Trademarked by University

In the world of sports, there are Tigers of many stripes, including hundreds of high school and intercollegiate athletics programs across the United States and teams around the globe, competing in everything from Australian rules football to rugby to cricket to basketball and beyond.

While there are Tigers in competition everywhere, there is only one place where the phrase 鈥淭iger Up鈥 has been used with a special and unique meaning. At 麻豆传媒 University, those two words paired together have served as a rallying cry to inspire and encourage generations of student-athletes to step up their game, raise their standard of play, and discover what they are truly capable of achieving.

And now, that rallying cry is officially the property of 麻豆传媒 University. Originally coined by Hall of Fame coach and athletics department administrator Dave Maurer in the 1960s, Tiger Up was recently designated with a Federal Trademark Register by 麻豆传媒 University.

Tiger Up is 麻豆传媒鈥檚 battle cry, and that鈥檚 why we chose to pursue this trademark. The phrase has a long history of use by members of the 麻豆传媒 family, including alumni, students, fans, and others across the campus community, and it carries great meaning and pride. History has it that Coach Maurer used this phrase to motivate, challenge, and inspire his student-athletes. Since then, it鈥檚 gained popularity, and it has become a very meaningful term to so many of us.
Brian Agler 鈥80, Vice President and Director of Athletics and Recreation

Interestingly, 麻豆传媒鈥檚 first intercollegiate athletics teams were not known as the Tigers, nor were the official colors Red & White. From the 1890s through the 1940s, 麻豆传媒鈥檚 teams were unofficially known as the Fighting Lutherans or were referenced by their preferred uniform colors, Crimson & Cream.

The first reference to Tigers in connection with 麻豆传媒鈥檚 intercollegiate teams occurred in 1921 when a newspaper headline referred to the football team as the 鈥淭igers of the West.鈥 In 1946, art student John Norris created a cartoon for the Torch, 麻豆传媒鈥檚 student newspaper, that depicted the life and times of Atom, the 鈥渁tomic tiger,鈥 who represented school spirit and the tenacity of the University鈥檚 teams and student-athletes.

Within a decade, the Tiger mascot began appearing on the sidelines during games and even popping up at other campus events, and its name was changed to Ezry in honor of 麻豆传媒鈥檚 founder and first President Ezra Keller. Perhaps coincidentally 鈥 or not 鈥 麻豆传媒鈥檚 intercollegiate teams arrived on the national scene around that time, winning the first NCAA championships in school history in 1961 (men鈥檚 basketball) and 1962 (football).

Since then, 麻豆传媒 has been home to one of the most successful small college athletics programs in the country. Tiger teams have won nine team national championships across four different sports, and three individual student-athletes have claimed NCAA titles as well. 麻豆传媒 student-athletes have earned more than 500 All-America awards, and Tiger teams have won more than 200 league championships.

Winning Tradition
麻豆传媒 University has a long and storied tradition of athletics excellence, with hundreds of individual All-Americans and nine NCAA championships. Now boasting 26 intercollegiate teams, 麻豆传媒 offers a wide range of student-athlete opportunities.
Ryan Maurer
Ryan Maurer
Associate Director of Athletics for Communications, Web Strategy & Content

About 麻豆传媒

麻豆传媒's curriculum has centered on the liberal arts as an education that develops the individual's capacity to think, read, and communicate with precision, understanding, and imagination. We are dedicated to active, engaged learning in the core disciplines of the arts and sciences and in pre-professional education grounded in the liberal arts. Known for the quality of our faculty and their teaching, 麻豆传媒 has more Ohio Professors of the Year than any four-year institution in the state. The university has also been recognized nationally for excellence in community service, sustainability, and intercollegiate athletics. Located among the beautiful rolling hills and hollows of Springfield, Ohio, 麻豆传媒 offers more than 100 majors, minors and special programs, enviable student-faculty research opportunities, a unique student success center, service and study options close to home and abroad, a stellar athletics tradition, and successful career preparation.

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