Degrees Offered:
- B.A.: Marketing
Course Listings
- Click here to read complete descriptions of the Marketing courses offered at 麻豆传媒.
Degree Requirements:
Major in Marketing (56 credits)
Required Courses 鈥� 44 credits
ACCT 225 Financial Accounting 鈥� 4 credits
ACCT 226 Managerial Accounting 鈥� 4 credits
BUSN 210 Business & Economic Statistics 鈥� 4 credits
BUSN 212 Business Research Methods 鈥� 4 credits
BUSN 330 Financial Management 鈥� 4 credits
BUSN 340 Marketing Management 鈥� 4 credits
BUSN 365 Managing Effective Organizations 鈥� 4 credits
BUSN 442 Creative Promotion Strategy 鈥� 4 credits
BUSN 460 Strategic Planning & Policy 鈥� 4 credits
ECON 200 Principles of Economics 鈥� 4 credits
Required professional experience: BUSN 381 or approved internship 鈥� 0-4 credits
Electives for Marketing Major 鈥� 12 credits
Three courses chosen from the following (one of which must have BUSN prefix):
- ART 145 Digital Imaging 鈥� 4 credits
- ART 242 Digital Photography 鈥� 4 credits
- ART 280 (Approved Topics) 鈥� 4 credits
- CMDM 206 Reasoning & Communication 鈥� 4 credits
- CMDM 220 (Approved Topics) 鈥� 4 credits
- BUSN 250 International Business (or approved alternative) 鈥� 4 credits
- BUSN 270 Business Ethics OR PHIL 107 Living Ethically 鈥� 4 credits
- BUSN 370 Business Law 鈥� 4 credits
- BUSN 343 Digital Marketing 鈥� 4 credits
- BUSN 345 Cases in Marketing Management 鈥� 4 credits
- ENGL 240 Intro to Creative Writing 鈥� 4 credits
- ENGL 270 Literary Form & Interpretation 鈥� 4 credits
- PHIL 110 Logic & Critical Reasoning 鈥� 4 credits
- PSYC 101 Intro to Psychology 鈥� 4 credits
- SOCI 110 Cultural Anthropology 鈥� 4 credits
- SPMG 222 Sport Marketing 鈥� 4 credits
- THDN 240 Playwriting 鈥� 4 credits